What We Do
Import and Export
We import an assortment of temperature controlled, chilled and frozen products from our partners all around the world and we distribute to wholesale retailers, hypermarkets, supermarkets, hotels, restaurants, bakeries, patisseries and the food processing sector. Additionally, we identify global opportunities and scout the local markets for high-quality food products to fill existing gaps.
We are constantly exploring new import and export markets and we continue to seek reputable local operators around the world to partner and collaborate with.
Exclusive Representation and Distribution
Our multi-lingual and cross-culturally trained team establishes longterm relationships with suppliers around the world and assumes exclusive representation and distribution of their products to our local markets. We build our relationships around trust, respect, and common courtesy.
We customize our products’ cuts and packaging in our own food processing plant or at third party producers that are closely supervised by our in-house expert staff to cater to various clients’ specifications and to consumer retailers’ specific needs.
We provide our international partners and food suppliers with local business and market intelligence services. Our teams’ four long decades of food industry experience has earned us an extensive network and established confidence and trust among our local and global partners.
We work hard to present unique products that serve the retail segment and would add significant value to the retail channels in Egypt.
We serve the retail market by distributing a variety of high end, imported fresh meat products that are sold on meat counters across the nation. We also used our experience to carefully craft & design a high value, competitively priced, frozen meat product range, Moomoo’s. We started with our premium South African Angus Veal product, and plan to roll out more products soon.
Industry experts delivering real quality solutions
We rely on more than 40 years of food industry experience in designing full comprehensive solutions that help food businesses go from good to great. We know reliable and consistent ingredients are the key to foodservice success, that’s why we source from long term partners and control the majority of our products’ lifecycle to guarantee the integrity of its quality and consistency.
Our leadership team has been running restaurant, retail, and foodservice businesses for more than four decades. We rely on that multi-stakeholder perspective to identify real pain points and design practical solutions to address them.
Great Value Customizations
We built our entire model around optimizing our customers’ costs while exceeding their quality expectations.
We offer customized portion-controlled solutions in our own meat processing facility, and we work with trusted third party facilities to offer further customizations to a much wider range of products.